I create a pitch deck with a mood board and culinary detail to share my interpretation of the project and make sure we are on the same page. Once budget is approved and contracts are signed, the work begins…

This is where we go deep into ideation + trial. Using drawings, mock-ups, photos and check-ins, we build the vision and make refinements. From custom displays to branded elements, to sourcing and experimentation, I create the culinary representation of the brand. For a custom experiential activation, creative representation is a key element for aligning the brand with a singular vision, iconic imagery and future forward taste.

This is where attention to detail pays off. Meticulously executed but effortlessly experienced, the client is able to tell the story of their brand through a culinary lens. A multi-sensory activation ensures the success of the event, leaving a photogenic and memorable imprint that will amplify on social media organically.